The Smart Examiner

In essence affliliate marketing resembles an auction site. You feature the various products on your web pages and for your time, every purchase or enquiry brings in commission. It isn’t nearly as much work, few operating costs, it works twenty-four hours a day, and even better, it’s comparatively easy to master.

To start, you need to determine what merchandise or market you want to work in. A method of doing this is, you need to find out solutions to issues a particular group of interenet users are going through, and what solutions are available to help them. One of the better means to find this is to find unique sets of extremely specific longtail keywords or phrases; there are less searchers for these generally, all the same they convert far more into sales.

If you want to root out these lucrative keywords, use applications such as Micro Niche Finder. Information gathered by Micro Niche Finder or other applications and services gives you associated keywords in an extensive list format which you can focus on in order to get top placing on internet searches. Micro Niche Finder information will also recount how many searches each keyword or phrase gets, the exact number of other sites using the particular keyword or phrase, even competitor information. Last but not least, Micro Niche Finder data can help find desirable domains, content for your internet site, and draw your attention to the best goods for you to sell.

Next you need to build a site; yet you still have a few crucial things to do. It is important to fine tune your site to improve your performance on the search engines. Applications like SEO Elite will make this easier. This program examines the sites of the competition and will advise you exactly what you can do to have top place in the search engine listings.

With applications like SEO Elite, info supplied by the program advises you on links, what words to focus on, and an extensive listing of article submission web sites for reference. In Brief, the results obtained are similar to the advice that an SEO professional might offer.

Once you determine your niche market, set up some product promotion, and your web site is ready to go, then you are ready to get your website up in the search results. The money will roll in regularly and question why you always struggled to make enough money!

Do you own a mobile car washing or detailing business and would you love to wash cars at the regional mall? The mall could benefit with more activity and thus less cars stolen and it is an amenity to shoppers to bring them in. Also consider that the mall could charge you a commission per car or lease space to you and therefore make more money too.

These are all options for the mall and when selling the account you must push the amenity aspect and value to the shopper and how you will draw in more clientele to help promote more shoppers to the mall you see? To set up an account with a Mall, indeed you would need to contact the Property Management Company, Private Parking Company running the parking lots or the Mall its self.

Many Malls own their own real estate and this means they have full control, which is a good thing for you if you are a mobile carwash as you only have to keep one person happy. Incidentally your best customers end up turning out to be Mall Employees and retail employees. If you are selling such an account you know you will have a very beneficial captured audience, but you must pitch what the mall gets out of it.

More promotions from you will bring people in and with a line to wash or detail cars people will have to shop longer meaning they will have more time to buy more. This will help the mall immensely and provide another excuse for people to come to the mall to shop until they drop. So, consider all this in 2006.

Lance Winslow

Forget about what you know about diets. In sales you want to be fat and happy! Unless you have a very limited market, you have an opportunity to capture as much business as possible and gorge yourself with sales. It’s true isn’t it? So, why do salespeople limit themselves through self imposed diets?

Leave Only the Crumbs on the Table
In outside sales we never want to diet. We should fill the largest plates we can carry so we won’t leave anything for anyone else. We shouldn’t care if the next salesperson gets anything except for the crumbs we leave behind. Leaving the crumbs is acceptable because it represents the business we don’t want.

Why carry a small plate to a buffet? This would be like only asking for a pretzel when a double chocolate triple layer cake is on the menu. We limit ourselves by not probing for new opportunities and expanding customer impressions of our services. We can stretch this thought if we think of all you can eat buffets. While you might not eat everything at one sitting, you will want to go back for more and sample everything. The easiest way to expand the sales menu is to ask good questions.

Expanding the Sales Menu to Match Customer Needs
If we expand the menu with customers they will fill our plates with orders so we will never go hungry for business. By embracing and expanding our products and services we develop stronger strategic partnerships. One of the best questions to ask an existing customer is “when you think of me and my company, what comes to mind? By asking this question you will discover what the client really believes you are capable of doing for them. Although you may tell customers what you do, they often don’t put two and two together and this question reveals the truth.

Our sales role is to ask good questions to determine customer needs and insure customers know what we can do for them. Growing and developing our knowledge and understanding of our customers business and vice versa will prevent our plates from getting too small. Next time you visit a customer, take a large plate and forget about self imposed diets. Enjoy the sales buffet.

Steve Martinez is the Founder of Selling Magic, a sales revolutionary company dedicated to teaching businesses how to increase sales by automating the best practices of sales. You can reach Steve at http://www.sellingmagic.com.