BrightHouse Offer People New Finance Options
One of the most commonly observed things recently is that one of the most popular areas of lending is ‘buy now pay later’ finance available in major retailers such as BrightHouse. People making use of low or no interest deals are buying prudently and making their finances go further by spreading the cost of procely essentials such as couches and white products over a period of time. With the downturn in high-street spending, it seems that every shop is getting in on the act and offering tempting finance deals.
But what if you didn’t have the pick of these retailers? If your credit history (or lack of), the fact you were on government handouts or your age prevented you from applying for the best deals available?
You could turn to a dedicated rent-to-own company, a company that rents all sorts of products from games consoles to plasma tvs with pay weekly, monthly or upfront options. A company such as BrightHouse. With 179 stores so far, it’s the biggest such chain in the country.
The problem is, it’s not a wholly cheap alternative although it is a good deal, this chain offers a very reasonable rate, but it doesn’t include other things like the optional service cover which most customers take out. ultimately, you may up paying a bit more than the cash price for the item.
With buy now pay later increasing in popularity now the credit crunch has taken hold, BrightHouse saw the opportunity and, during the spring, ran a nine week intensive marketing campaign including TV adverts and a leaflet drop and employed- for the first time- TNT’s Home-in Targeting postcode modelling tool for precise targeting. It worked, with the store thriving and planning on adding multiple stores during 2009.
BrightHouse head of marketing Alan Beesley said ‘Brand awareness of BrightHouse has grown rapidly thanks largely to our TV activity, which comprises of advertising and sponsorship of the Trisha Goddard Show. As we continue to open in new locations across the UK our highly targeted spring marketing campaign will support our growth by promoting the brand as a customer-friendly weekly payment store.’
Hand in hand with the increase in awareness however, has come an inevitable increase in disgruntled customers. The company recently made the headlines when it was investigated by BBC radio 1’s Newsbeat programme.
